Halfords joins Cyclescheme as a retailer: more choice, more convenience, more reasons to ride

At BHN Extras, our goal is simple: help employers offer benefits that people genuinely value and actually use. That is why we are excited to share a major retailer update for anyone running Cyclescheme through BHN Extras.

Halfords is now available as a Cyclescheme retailer, bringing a huge boost in accessibility, product choice, and convenience for employees who want to get on two wheels. 

Why this matters

Cyclescheme already gives employees access to he largest cycle to work retail networks in the UK, with over 2,600 retailers spanning independent bike shops, online retailers, click and collect, and brand direct options. 

So why does Halfords joining the network feel like such a big moment?

Because it adds something very specific: scale and convenience. Halfords has extensive national reach, with hundreds of retail stores and a broad service footprint across the UK. For employees, that can mean a shorter journey to view bikes in person, easier access to accessories, and more options to get set up quickly.

In other words, it removes friction. And in benefits, removing friction is often what turns interest into action.

What employees can expect at Halfords

Halfords is a household name in UK cycling, and it is known for offering bikes and accessories across a wide range of budgets and rider types. It also carries a broad selection of e bikes and cycling gear, which is increasingly important as more commuters look for support on longer routes, hills, or mixed travel days. 

From an employee’s perspective, the main value of adding Halfords into the mix is not only brand familiarity. It is the ability to browse, compare, and choose from a large catalogue, with the reassurance of a well established national retailer, while still accessing the tax efficient savings and salary sacrifice structure that makes cycle to work so attractive. 

Some employees will always prefer an independent local bike shop for specialist advice, fittings, and community support. Others want the speed and familiarity of a national retailer or online option. Cyclescheme’s network is designed to provide that breadth, and the addition of Halfords strengthens our mission to have a choice for everyone. 

Why this is a win for employers too

Cycle to work benefits are often described as a “triple win” because they can support:

1. Health and wellbeing
2. Sustainable commuting and ESG goals
3. Real savings for employees, with a cost positive bonus for employers

Adding Halfords to the retailer mix will help employers on a practical level too, because it can improve conversion from “I might do it” to “I have ordered my bike” by making the shopping experience more accessible for a larger group of employees. In many organisations, especially those with multiple sites or a distributed workforce, availability and convenience can make all the difference.

How employers should communicate this update

If you want your people to make the most of this retailer addition, the key is simple communication. Keep it short, practical, and tied to outcomes.

Here is an easy comms structure you can use internally:

Subject: Halfords is now available through Cyclescheme
Message: You can now shop at Halfords through Cyclescheme. This gives you even more choice for bikes, e bikes and accessories, with the same Cyclescheme savings.
Call to action: If you are thinking about cycling to work this spring and summer, now is a great time to explore your options.

Then include the most important link employees need, your link to the BHN extras portal.

BHN Extras; benefits for all employees

We do not see benefits as a checklist. We see them as tools that should make everyday life easier for employees and more sustainable for employers.

Cyclescheme is already one of the most proven, widely understood salary sacrifice benefits in the UK, and it works best when it is easy to access and simple to use. 

With Halfords joining the Cyclescheme retailer network, employees get more choice and convenience, and employers get a stronger opportunity to drive real engagement in a benefit that supports wellbeing, savings, and sustainability. 

If you are an employer already offering Cyclescheme through BHN Extras, this is a perfect moment to run a short spotlight campaign. If you are exploring Cyclescheme for the first time, it is a great example of the kind of practical, high impact benefit that can strengthen your reward strategy without adding complexity.